About Us

Decades of experience in technology development and new ventures.

We develop and deploy integrated solutions to retrofit electric water heaters into grid-interactive energy storage devices at low cost and massive scale. Through our proprietary controllers and software, these aggregated flexible load assets enable high levels of intermittent renewable integration by grid operators via real-time demand response and energy storage capacity. In addition to our core leadership below, we have several contract engineers, project managers, and electricians.

Our Leadership

Forest Frizzell

Olin Lagon
Founder & CTO

Jerry Mount
SVP Strategy

Randy Fish
Dir of Business Development

Nicole Brodie
Communications Manager

Seiichi Nagai
Software Engineer

Our Investors

Elemental Excelerator

Elemental Excelerator is a 501(c)(3) nonprofit organization created in collaboration with Emerson Collective's Elemental platform, which is focused on balancing the needs of humanity and nature by supporting scalable, equitable, and innovative solutions.

Ulupono Initiative

Ulupono Initiative is a Hawaii-focused impact investing firm working to improve the quality of life for island residents in four key areas: locally produced food; clean, renewable energy; and better management of water and waste. Part of the Omidyar Group.

Tech Angels

We have two tech focused angel investors that bring a wealth of industry experience.

Accelerator Cohorts

Elemental Excelerator

We completed the Go-To-Market and Demonstration Tracks of the Elemental Excelerator, one of the world's best energy accelerators. The program is funded by a diverse coalition of utility partners, corporate partners, the U.S. Navy, the U.S. Department of Energy, state government, and philanthropic organizations.

Village Capital

We were selected as the only grid services company for Village Capital's Energy: US 2016 cohort. Village Capital finds, trains, and invests in entrepreneurs solving real-world problems. We build communities around entrepreneurs and their ventures to improve opportunities for growth and success.

Skyview Ventures

Skyview was founded in December 2008 to pursue investment opportunities in renewable energy. Our investments fall along four themes: environmental commodities; solar project finance, development and ownership; electric vehicle infrastructure; and early-stage startups.

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DR Solutions

Stack multiple Demand Response solutions simultaneously.

Our Technology

Patent pending system is completely off tank for low-cost, rapid scalability.


Deployed and operating hundreds of systems for utility clients.