Executive Team

Forest Frizzell, CEO

Forest Frizzell has spent his entire career in the tech industry with leadership roles ranging from government to nonprofit, and utilities. He has experience leading and scaling diverse IT teams and projects. While working for the City & County of Honolulu, they were given the number one digital city award for their work updating decades-old infrastructure. He sits on the Board of Directors for Boys and Girls Club of Hawaii and plays a very active role as Board President for Purple Maiʻa Foundation. In 2012, he was invited to give a TEDx Honolulu talk and was selected as one of 13 emerging local leaders to convene in the inaugural class of the Pierre Omidyar Fellows program. He has also received recognition as one of Pacific Business News’ Forty Under 40 Class of 2012, and Hawai‘i Business’ 20 for the Next 20: People to Watch in 2013.

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DR Solutions

Stack multiple Demand Response solutions simultaneously.

Ecosystem Value

Our systems provide unique value to owners and users of participanting water heaters.


Deployed and operating hundreds of systems for utility clients.