Shifted Energy develops software and controllers to convert electric water heaters into valuable demand response assets, enabling utilities to stabilize the grid and engage customers in the integration of renewable energy.

We initially set out to develop the best grid-interactive water heating software platform in the world. After we built it, we realized that existing controllers posed challenges to scaling the technology and limited the software, so we decided to also design a world-class controller that was low-cost, rapidly deployable, and overcame these scalability issues.

Shifted Energy manages megawatts of grid service capacity across five countries with numerous utilities, all while engaging residential customers in the renewable energy transition.

Grid Maestro SaaS Platform

At the heart of Shifted Energy’s technology is our energy management platform, Grid Maestro, which creates a “Virtual Power Plant” of electric water heaters.

In addition to monitoring, optimizing, and managing water heaters retrofitted with Shifted Energy Ara controllers, Grid Maestro can aggregate and communicate with any third-party controller, giving grid operators a single, intelligent platform to manage every smart water heater, including legacy direct load control devices.

Learn more on the Grid Maestro webpage.

Ara Controller

Shifted Energy’s electric water heater retrofit controller is called Ara.

Ara is water heater agnostic, installs in less than 20 minutes, and has zero impact to the underlying water heater maintenance lifecycle. It is low-cost and delivers value to utilities, host consumers, and property managers. Ara also incorporates industry-leading cellular communications which enables global plug-and-play IoT communications with world class cyber security.

Learn more on the Ara webpage.

Get in Touch


643 Ilalo St, Suite 203, Honolulu, HI 96813

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+1 (808) 664-0053

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