Shifted Energy CEO Forest Frizzell Joins CEOs for Electrification

January 07, 2022

First national coalition of its kind calls for a movement to electrify everything, helping to lower monthly bills, reduce emissions, and create healthier, more sustainable communities.

HONOLULU – Rewiring America, the nation’s leading non-profit working to electrify everything, announced today Shifted Energy CEO Forest Frizzell has agreed to join the newly-formed CEOs for Electrification coalition.

CEOs for Electrification brings together a coalition of companies to drive action-oriented solutions that accelerate market transformations required to electrify everything, starting with the American household. Research from Rewiring America shows 42 percent of U.S. energy emissions come from decisions made around the kitchen table: what we drive, how we heat and cool our homes, heat our water, dry our clothes, and power it all. That number grows to over 60 percent when we include where we go to work and where our kids go to school. Working together, CEOs for Electrification aims to create millions of new local jobs, deliver energy bill savings from clean, electric appliances, improve indoor air quality and health outcomes, and reduce climate-warming emissions. Simply stated, we will not get to zero emissions by 2050 without electrification.

Why is this important for Shifted Energy to lead the way as it relates to job creation, energy bill savings, emissions reduction, health benefits? “We are big fans of electrification for many reasons. What rises to the top for us is electrification can directly impact front-line communities in a positive way by reducing GHG emissions, creating more green buildings, and fewer fossil fuel plants. Retrofitting inefficient and harmful fossil fuel-based heating, cooling, water heating, and other assets with electric can also create jobs leading to economic and workforce development. We must all be committed and take action to see this happen” said Forest.

CEOs for Electrification pledge to make electrification core to their business, developing plans to convert their companies’ energy sources and the machines they use to clean electricity, finding ways to educate and reward employees who make the switch at home and at work and investing in products, businesses and technologies that enable the market transformation needed for widespread electrification. They will use their voices in their industry sector, with customers, with the news media, and with policy makers to support and educate about the immense benefits of electrifying everything.

Visit ceosforelectrification.org for more information.

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