With tourism shut down, sustainable start-ups hope to fuel a new era in Hawaii's economy

June 23, 2020

HONOLULU, Hawaii (HawaiiNewsNow) – Tourism may be the driving force behind Hawaii’s economy, but a growing number of entrepreneurs and business agree: It doesn’t have to be the only one.

With the visitor industry still shut down amid the pandemic, new industries are showing strength and using the state’s abundant natural resources ― the sea, the rich soil, and year-round, abundant sunshine ― to fuel their businesses.

Shifted Energy is a local start-up that uses a device to turn electric water heaters into smart, energy storage devices.

“Trick the water heater into heating from like 10 a.m. to 2 p.m.” explained Forest Frizzell, CEO of Shifted Energy, which invented the technology that turns the appliance on during peak hours of sunshine.

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