This startup turns electric water heaters into grid batteries

March 06, 2023

Forest Frizzell, CEO of Shifted Energy, wants to make sure that the rewards from helping his home state of Hawaii move to 100 percent carbon-free electricity don’t just belong to the lucky few who can afford rooftop solar systems and home batteries. That’s why his startup has built one of the country’s most advanced virtual power plants on a ubiquitous piece of Hawaiian household technology — electric water heaters.

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